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Why do my audience demographics look different than they do on my Instagram Insights?

On Instagram, the only insights you are able to see are those of the past 7 days; whereas we collect your all-time audience insights and update them regularly. If you aren't thrilled with any of your demographics, like location or female-to-male ratio, you are free to toggle them off in your social account settings. That way, you can continue to monitor it within your dashboard, but it won't be visible to anyone else who views your LinkFolio.